How to Find a Terrific Copywriter
If you would like to earn money on the internet, you are going to need a site. If you want that website to help you be profitable, it has to be really well written. Unless you are an accomplished copywriter yourself, you will want to engage the services of a copywriter to create the text for your site. A good copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Evidently, however, not every copywriter is as effective as the next one. Some of these copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be simple. These are a couple of ways to help you tell the good from the bad.
Does the writer have his or her own web site? Any copywriter who would like to write web copy needs to have a site that features their writing bio, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you build yours? Observe the copy on their website also. If it is riddled with mistakes this is a terrible sign.
Do you respond well as you go over the text on the copywriter's site? This is more involved than simply noticing grammar and spelling errors. Does the web copy make you feel any sort of emotional response? Does it make you feel affection for the writer? Does it make you want to follow up and learn more about the writer? Does it make you feel like you have to hire the writer straightaway? Does it make you want to run the other way? Does the website copy cause you to feel angry? These are all vital reactions and you need to listen to them.
Do a bit more background search on the copywriter. Seek reviews for the writer on unbiased web sites and online discussion boards. It is likely that the only reviews on the copywriter's web site are going to be good ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews deserve special attention. You need to also ask the writer to give you a couple of references. Be sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is important to actually read any samples given to you by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is particularly crucial when you're trying to employ a writer who claims to be an expert in a particular area. If the writing feels like a revamped Wikipedia article, you should find find this someone else.
There arelots of ways to determine whether or not a copywriter is worthy of hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.